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Assessing Public Awareness

What are the most effective ways to capture the public's understanding of mosquito born diseases? How to use these findings to inform the design of campaigns to improve public awareness?

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FOCUS

Public health campaigns to prevent infection can be improved with more evidence-based practices that afford greater insight into the current state of public understanding of mosquito borne diseases and their consequences. The goal of this session is to identify innovative and effective methods for knowing what people do and do not know.

PROBLEM DESCRIPTION

The problems have been fleshed out into a briefing designed to describe the root causes of the problem, current approaches in different countries, and lessons learned from other domains.

Read the Problem Description

RECOMMENDATIONS

Assess communications platform penetration

Conduct an assessment of social media penetration to understand who can be reached by digital listening activities and how

Timeframe
Resources: Low investment ($10k or less)
monetization_on

Resource Offset: Already low to no cost. Can leverage existing research and expertise at universities, UN, World Bank, IDB, and other institutions

Contacts

Josh Tucker, New York University, Lee Rainie, Pew Research, We Are Social UK, We Are Social UK

Establish committee for digital listening prioritization

Convene an interagency committee to assess and prioritize demand for digital listening insights across government

Timeframe
Resources: Low investment ($10k or less)
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Resource Offset: Already low to no cost. Reduce time investment by getting expert advice ahead of time

Contacts

Beth Simone Noveck, GovLab

Hire chief analytics officer

Appoint a Chief Analytics Officer to drive implementation of data-driven policies and projects such as digital listening and predictive analytics platforms

Timeframe
Resources: Moderate Investment ($100k-$500k)
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Resource Offset: The salary for this role could be offset by assigning her data-driven efficiency projects that save money

Contacts

Jeff Chen, Chief Data Scientist, Department of Commerce

Forge digital listening partnerships

Partner with research organizations, technology platform partners, and commercial analytics providers to develop the supply of desired digital listening insights

Timeframe
Resources: Low investment ($10k or less)
monetization_on

Resource Offset: This can be low to no cost. Can save money by using existing research funds to support academics conducting digital listening

Contacts

Eugene Yi, MiT Media Lab, Molly Jackman, Public Policy Research Manager, Facebook, David Broniatowski, Assistant Professor, George Washington University