There are new opportunities, including innovative approaches and new communications media, to improve how governments communicate with the public so as to create greater incentives for that behavior change needed to mitigate the risk of Zika and mosquito borne illnesses. The goal of this session is to identify innovative approaches to communication that overcomes built-in inertia, preconceived beliefs and misinformation and induces sustained behavior change.
The problems have been fleshed out into a briefing designed to describe the root causes of the problem, current approaches in different countries, and lessons learned from other domains.
Read the Problem Description