Conduct an assessment of social media penetration to understand who can be reached by digital listening activities and how
Resource Offset: Already low to no cost. Can leverage existing research and expertise at universities, UN, World Bank, IDB, and other institutions
Josh Tucker, New York University, Lee Rainie, Pew Research, We Are Social UK, We Are Social UK
Convene an interagency committee to assess and prioritize demand for digital listening insights across government
Resource Offset: Already low to no cost. Reduce time investment by getting expert advice ahead of time
Beth Simone Noveck, GovLab
Appoint a Chief Analytics Officer to drive implementation of data-driven policies and projects such as digital listening and predictive analytics platforms
Resource Offset: The salary for this role could be offset by assigning her data-driven efficiency projects that save money
Jeff Chen, Chief Data Scientist, Department of Commerce
Partner with research organizations, technology platform partners, and commercial analytics providers to develop the supply of desired digital listening insights
Resource Offset: This can be low to no cost. Can save money by using existing research funds to support academics conducting digital listening
Eugene Yi, MiT Media Lab, Molly Jackman, Public Policy Research Manager, Facebook, David Broniatowski, Assistant Professor, George Washington University
Create prize-backed challenges to promote engagement and innovation in Zika control at both the community and individual levels
Resource Offset: The cost of a prize varies. Save money by using micro-prizes such as donated mobile phone minutes
Jaykumar Menon, McGill University, Patricio Fuentes and Reko Niimi, UNICEF Brazil Country Office
Compile peer-reviewed best practices in Zika / MBD public communications and present them in a way that is accessible for policymakers seeking actionable ideas
Resource Offset: This can be low to not cost. Save money by convening a wide array of stakeholders in universities and other institutions to crowdsource this project
Karen Lyons, Pew Trusts
Explore the use of “serious games” to raise awareness and change behavior by organizing hackathons and/or partnering with game designers to deploy effective platforms
Resource Offset: Games can be expensive to design and build. The memo recommends strategies for adapting existing games and/or seeking philanthropic support for production
Jude Ower, CEO, Playmob, Julián Ugarte, Luis E. Loria, Marina Spindler, and Matías Rojas, Socialab, Sarah Cornish and Emily Treat, Games for Change
Involve communities in locating and removing litter
Resource Offset: This is low to no cost with only a small outlay for coordination and significant potential for savings in sanitation costs
Jeff Kirschner, Litterati, Daniel Lombrana, Crowdcrafting
Use drones to identify and map areas with accumulated trash
Resource Offset: This requires an investment in hardware. But money can be saved by sharing the use of surveillance drones designed for other purposes
Joe Eyerman, RTI international
Commit to private-public partnerships (PPP’s) with manufacturers to reduce trash accumulation
Resource Offset: The costs of container remediation are borne by the private sector
Dr. Graham Alabaster, World Health Organization
Collect trash in hard-to-reach areas using adaptive vehicles
Resource Offset: Cost of removing trash using alternative vehicles could be offset through use of those tax revenues used to pay for trash collection; this collection could also be done by the communities themselves, with communities earning revenues by selling recyclables to recycling companies
Dr. Graham Alabaster, World Health Organization
Improve the speed and reliability of surveillance data by integrating flexible mobile technologies like SMS and smartphone app reporting into surveillance activities
Resource Offset: mHealth technologies, including participatory digital surveillance and mobile-assisted case reporting, have the potential to expand surveillance at low cost compared to traditional methods. Investments in mobile devices and human resources can be offset by broad integration with other government activities like disaster response
Gordon Cressman, RTI International, John Brownstein, Healthmap, Harvard Medical School, Brian Lee, U.S. Centers for Disease Control Health Information Innovation Consortium
Collaborate with companies and universities to identify new sources of disease surveillance data
Resource Offset: Data collaboratives are, by definition, corporate data philanthropy
Richard Benjamins, Director of External Positioning & Big Data for Social Good, LUCA: Data-Driven Decisions (Telefonica), Stefaan Verhulst, GovLab
Promote openness and participation in surveillance data collection, storage, sharing, and use by developing a data governance playbook for epidemic response and building broad commitment to use it
Resource Offset: More open and participatory surveillance data can generate cost savings through faster and more accurate epidemic detection and modeling. In addition, insights generated from data sharing can lead to more efficient use of public health resources
Michael Johansson, U.S Centers for Disease Control
Use online support communities akin to Patients Like Me to provide patient-to-patient support
Resource Offset: Research suggests that peer to peer support reduces hospitalizations and ER visits
Anita McGahan, University of Toronto
Develop 2-way SMS-based support systems like Text4Baby to provide long-term medical care and support cost-effectively
Resource Offset: Text messages can be donated or purchased in bulk; open source platform like RapidPro can safe software costs; long term savings derive from reduced hospitalizations
Alejandra Ruiz del Rio Prieto and Eduardo Clark, Prospera Digital (Presidencia de Mexico)
Improve Zika response by building a predictive analytics platform
Resource Offset: Analytics platforms are designed to reduce medium to long term costs, as the data they generate can help optimize resource deployment (e.g., preemptively sending health workers to where an outbreak is likely to occur can avoid the costs associated with an outbreak)
Lakshminarayanan Subramanian, Professor, Courant Institute, NYU
Use prize-backed challenges to rapidly develop predictive models and leverage outside expertise
Resource Offset: Prizes can be donated, and the challenge should be formulated to produce results that decrease costs. Challenges can also work with small prizes (or no prizes), provided the work is compelling enough and there is sufficient non-financial recognition of participants’ contributions
Michael Johansson, Biologist, CDC
Increase data analytics literacy among public health officials by training them in data science (through partnerships with research institutions, universities, and other training providers)
Resource Offset: More data science training can enable these officials to analyze their own agencies’ work and identify cost savings
Jesse Bell, North Carolina Institute for Climate Studies, Gianluca Fontana, Centre for Health Policy, Institute of Global Health Innovation, Imperial College, Daniel Ray, Chief Data Scientist, UK National Health Service, Michael Johansson, Biologist, CDC
Collaborate on creation of a Zika-related data portal that compiles national and other open datasets
Resource Offset: Money can be saved by using existing open source platforms and prioritizing datasets designed to generate insights that reduce costs
Anita McGahan, University of Toronto
Este trabajo está autorizado por la Licencia Internacional Creative Commons Attribution-ShareAlike 4.0.